Join The Movement
A business book about the moments that rise to the surface — and what they reveal.
Notify Me When It’s ReleasedAfter three decades in the music products industry, these stories reveal what *not* to do — and why the lessons that float back up are the ones that matter most.
After three decades of interacting with manufacturers, retailers, and consumers, this book serves as a field guide for what not to do in the music products industry. Many of the stories inside would be hilarious if they weren’t absolutely true. You’ll laugh, you’ll cringe, and you may even recognize a few familiar patterns.
The problem with the music business is there are too many musicians.
Many of the incidents in this book point to one root cause: poor training.
There is a direct correlation between the talent drain in the music products industry and the lack of sales growth.
The author credits his career success to a small cadre of industry professionals who mentored him early on — people who taught him the principles required to build a long, sustainable career.
This book is a blueprint for long‑term growth by focusing on talent, mentorship, and the people who keep this industry alive.
In the music industry, you don’t always get the luxury of learning lessons the easy way. Sometimes you learn them in the back room of a store, during a product demo gone wrong, or while explaining to a customer why their guitar case smells like a wet dog. These are those stories.
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